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Sentinel Stays Ltd
  • Home
  • Wimbledon
  • Ascot
  • Bournemouth
  • North Ascot

Privacy Policy

 This Privacy Policy describes how Sentinel Stays Limited ("we", "us", or "our") collects, uses, and protects your personal data when you visit our website or use our serviced accommodation services.

We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.


1. Who We Are

Sentinel Stays Limited
6 Sutton Plaza, Sutton Court Road Sutton Surrey SM1 4FS
bookings@sentinelstays.com
0208 191 3112

We are the data controller responsible for the personal information collected via our website and in the course of providing our accommodation services.


2. What Personal Data We Collect

We may collect and process the following personal data:

  • Identity Data: Name, date of birth
     
  • Contact Data: Email address, phone number, home address
     
  • Booking Data: Booking dates, accommodation details, number of guests
     
  • Payment Data: Billing address, card details (processed securely via third-party payment processor)
     
  • Technical Data: IP address, browser type, operating system, and usage data (via cookies)
     
  • Marketing Preferences: Your preferences in receiving marketing communications
     

3. How We Collect Your Data

We collect your personal data when you:

  • Make a booking via our website or third-party platforms
     
  • Contact us via email, contact form, or phone
     
  • Sign up to receive marketing communications
     
  • Interact with our website (e.g. through cookies and analytics tools)
     

4. Why We Collect Your Data

We use your personal data for the following purposes:

To manage bookings and provide our services - Performance of a contract

To communicate with you about your stay - Legitimate interest

To process payments and issue invoices - Legal obligation

To improve our website and user experience - Legitimate interest

To send marketing communications (if consented) - Consent  


5. Who We Share Your Data With

We may share your personal data with:

  • Payment providers (e.g. Stripe, PayPal, Takepayments, Worldpay)
     
  • Booking platforms (e.g. Airbnb, Booking.com) if you book through them
     
  • Service providers (e.g. cleaning or maintenance contractors)
     
  • Regulatory or legal authorities if required by law
     

We ensure all third parties respect the security of your data and comply with data protection laws.


6. International Data Transfers

If we transfer your data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or adequacy decisions, to protect your personal data.


7. How Long We Keep Your Data

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting requirements.

  • Booking data: Retained for 6 years
     
  • Marketing data: Retained until you unsubscribe
     

8. Your Rights

You have the following rights under UK data protection laws:

  • The right to access your personal data
     
  • The right to correct inaccurate data
     
  • The right to request erasure (in some circumstances)
     
  • The right to restrict or object to processing
     
  • The right to data portability
     
  • The right to withdraw consent (where processing is based on consent)
     
  • The right to lodge a complaint with the Information Commissioner’s Office (ICO)
     

To exercise your rights, please contact: bookings@sentinelstays.com


9. Cookies

We use cookies to enhance your browsing experience. You can control cookies through your browser settings or our cookie banner. 


10. Updates to This Policy

We may update this Privacy Policy from time to time. We recommend checking this page regularly. Continued use of our website after changes indicates your acceptance.


11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:


Data Protection Officer
Sentinel Stays Limited
bookings@sentinelstays.com
0208 191 3112


Sentinel Stays Limited is committed to keeping your information safe and respecting your privacy.


Copyright © 2025 Sentinel Stays Ltd  - All Rights Reserved.

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